As we prepare for the new year, it is common for businesses worldwide to prepare for what the new year may bring. This includes preparing things like finances, business plans, and employee engagement. To help businesses prepare as much as possible, it is important to think about the expected business trends. Below are some of the biggest trends in business in 2023.
Chatbots Providing 24/7 Customer Service
As more people become willing to interact with AI chatbots, this technology is driving the rise of conversational commerce. By providing 24-hour customer service, chatbots can help businesses improve their relationships with their customers.
This eliminates the stress and time that customers experience when they try to find answers to their questions. It can also help them get to the next step in their funnel. For businesses that cannot operate 24/7, a chatbot can help them assist customers who may need it outside of regular business hours.
Sustainable Packaging
According to a study conducted in 2022, over 75% of consumers are trying to purchase more sustainable products. In the next few years, the number of companies that will offer 100% sustainable packaging is expected to increase. This is great for the environment but also helps boost revenue.
Rising Cost of Digital Advertising
The rise of digitization has led to an increase in small businesses advertising on various platforms. This has resulted in an increase in the cost of digital advertising.
The costs associated with digital advertising are expected to increase even more, which means that small businesses will have to spend more money to remain competitive. Even if a better long-term strategy is being considered, they must prioritize investing in SEO.
More Importance Of Customer Reviews
Customer reviews are expected to become more important in the future, making them an integral part of any business’ operations. In 2023, customer feedback is expected to become more important than ever, making it a must for businesses to pay attention to and try their best. What other people think about a product or service could make or break a business.
People want to see real advocacy from the people who use their products. If there are negative reviews online, this could cause customers to avoid a purchase, which could lead to a lack of opportunities and sales.